About me

Hugo, the world's fastest framework for building websites

I am Tom Alexander Bulté, an Online Marketing specialist living in Zwolle. With five years of experience in online marketing, I am focused on new business lead generation in the IT sector.

Besides my work, I like to be digitally busy at home with Home Automation and relevant topics. Furthermore, I try to be handy with DIY projects 🛠️.

Current work experience

Intercept - Online Marketing Strategist (2023 - current)

In my current role, I am focused on online marketing strategy. The main goal is to get the online marketing in the lead and phase out the current marketing batch mailing to general public mail addresses. The marketing components I am working on and contributing to are:

  • Strategy and KPIs.
  • CRO
  • LeadGen flows
  • SEM (SEO & SEA)
  • Online Advertising (LinkedIn)
  • Email Marketing
  • Content marketing
  • New website development and further optimization

Previous work experience

Isential - Online Marketing Specialist (2021 - 2023)

Marketing was secondary here, and it was up to me to implement online marketing. Isential is affiliated with marketing, Azure Academy, and ITPH Academy. For Isential, WihV, and Azure Academy, I contributed to realizing three new websites and related online marketing activities. Run several campaigns to recruit students for over 1,000 learning paths from the NL Leert Door grant.

WaddenBooking.com - Own business (2020 - 2023)

End of 2020, I set up my own company, Wadden Booking. An online platform for owners of vacation rentals who can rent them directly from the owner without the intervention of a 3rd party. Built a portfolio of 60 accommodations and sold the company in early 2023.

FleetGo - Online Marketer (2020 - 2021)

At FleetGo, I have been mainly active with Google Ads. This is how FleetGO is successful. I focus on managing and maintaining the running Ad campaigns and broadening the marketing strategy with content marketing. The focus countries at the time were the Netherlands, Germany, France and Turkey.

Arcus IT - Online Marketer (2018 - 2020)

In my position at ArcusIT, I am responsible for building Arcus IT market share. The focus is on generating B2B leads and organizing adequate and correct follow-ups. I accomplish this by working closely with various disciplines to realize and execute online marketing campaigns.

Get in touch

Would you like to get in touch with me? You can reach out to me through LinkedIn or send me an email, hello@tomalexander.io.